An Ad Man’s View

by dahava

This is a repost from a entry I wrote 7 months ago for Dahava’s Waypoints on Tumblr …it seems to have become popular now:

What’s In It For You?: Exposure to a funny “ad man’s” view.  Very good, polished presenter at TED Talks.

A bit long at 19 minutes, but well done and funny, so definitely worth a look if you’re a solopreneur or business owner.  Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.

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