It’s All In The Design

by dahava

Gizmodo ran this post yesterday about a proposed bridge between Hong Kong and mainland China. OK, so what does this have to do with anything tech?  Nothing…and everything. The key here is design. The bridge is designed with the user in mind.  The challenge, having to transition drivers from left-hand driving to right-hand driving (or vice versa) seamlessly,  could be a recipe for disaster…or more likely a design nightmare that every driver will have to endure everyday during their commute!  “I wonder how long it will take this time”…and the driver’s entire trip will be planned around the hassle.  They’ll have to get up earlier, time-out the trip just right, plan for “what if”, and think they’re really lucky if they sail through without a problem.

Yet this proposed bridge is designed so drivers don’t even have to think about it.  The bridge does that for them.  There are no stops, sharp turns, bottlenecks, intersections, lights, signs…none of the usual distractions of a poorly designed road (and we’ve all been there). The driver just has to drive and let the system do what it was designed to do.

This is exactly what tech should do for your business. You shouldn’t have to give it much thought.  It should work for you.  Like this bridge…

NL Architects (very cool slideshow)



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