Your Social Media Strategy: An Elephant’s Butt?

by dahava

I had the privilege of speaking on a social media panel last week held by the San Antonio, Texas chapter of the National Association of Professional Organizers.  As small business owners and solopreneurs, they’re naturally enthusiastic about the potential impact social media can have on their businesses, but they have the same big question most business owners have…”How do I manage it all?”  I usually answer with something along the lines of “You know the old saying “How do you eat an elephant?”  Of course everyone knows the answer is “One bite at a time!”  Well, I’d like to add “But start at the front of the elephant…it’s just easier to swallow.”

The front of the elephant in the business owner’s case is their website or blog.  I often explain that your website/blog is your sovereign land.  While Twitter, Facebook, LinkedIn and the countless other social media sites out there are fantastic, you don’t own them or control what they do.  Those social media sites are like your embassies…they represent you abroad, they serve your interests, and can be your vital “first impression” to a whole new audience…but they need to drive traffic back to your home.  Your site. Your blog. The truth is, you’re simply a “user” abiding by their “user agreement.”  Don’t hang your only shingle on someone else’s house.  If that’s not a saying, it should be.

There’s a good article by Small Business Trends that reinforces this exact point.  It’s called “10 Reasons Not to Ignore Your Blog for Facebook” I have to say I agree with every one of those ten reasons and I think it’s a must read for small business owners.

So if you’re a solopreneur or small business owner I’d recommend you put your first effort toward your website or blog.  Then use the various forms of social media to drive traffic back “home.”  If you need a little bit of help, let me know!

What do you think?  I’d love for you to leave a comment below.  If this post helps then give me a “Follow” on Twitter and some “Like” love of Facebook!  Linked icons are in the column on the right…start clickin’.

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